Thanks to the global layout of cross-border e-commerce platforms and the continuous improvement of the international logistics system, China's steel office furniture has continued to expand its overseas channels, and its export scale has been increasing year by year. Among them, the Southeast Asian market has become one of the overseas markets that has attracted much attention due to its strong demand growth rate. In the first half of 2025, China's exports of steel filing cabinets, employee changing cabinets and other products to Southeast Asia will see a year-on-year increase of 42% in order volume and 38% in export value, far exceeding traditional markets such as Europe and America. The outbreak of the Southeast Asian market is partly due to the rapid recovery of the local economy. The number of small and medium-sized enterprises in countries such as Vietnam, Indonesia, and Thailand continues to increase, and the expansion of these enterprises has driven a rigid demand for office furniture; On the other hand, China's steel office furniture has obvious competitiveness in the Southeast Asian market due to its advantages of "high cost-effectiveness+strong durability" - compared to local products, Chinese products have better process accuracy and coating quality, while the price is only 60% -70% of similar products in Europe and America. In order to better adapt to the Southeast Asian market, domestic enterprises are also actively adjusting their product strategies. In response to the local climate characteristics of high temperature and high humidity, many enterprises have optimized the anti rust process of their products, using double-layer galvanized steel plates and weather resistant coatings to improve the service life of their products in humid environments; At the same time, based on the generally small office space of Southeast Asian enterprises, more compact and combinable steel furniture has been introduced, such as multi-layer drawer style filing cabinets, stackable changing cabinets, etc., to further meet the needs of local customers. At present, more than 30% of export-oriented steel office furniture enterprises have established after-sales outlets in Southeast Asia, improving customer stickiness through localized services and laying the foundation for long-term market development.